The "Berries and Cream" TikTok Trend, Explained Marie Claire

The Surprising Origin Of The "Berries And Cream" TikTok Trend

The "Berries and Cream" TikTok Trend, Explained Marie Claire

If your TikTok For You page has been flooded with bizarre song remixes thanks to the "berries and cream" trend, you are not alone. This catchy yet quirky trend has captured the attention of users worldwide, with millions engaging in the fun. While the songs themselves may be strange, the meme's origin is even weirder, leading to a whirlwind of creativity and humor across the platform.

The "Berries and Cream" phenomenon is not just a fad; it represents a blend of nostalgia and modern social media culture. TikTok users have taken a simple jingle from a commercial and turned it into a viral sensation, remixing popular songs with the whimsical phrase "berries and cream." As the trend continues to evolve, many are left wondering how it started and why it has resonated so deeply with so many.

This article delves into the background of the trend, exploring its roots and the reasons behind its explosive popularity. By examining the origin of the "Berries and Cream" meme, we can better understand how a simple advertisement has transformed into a cultural phenomenon that entertains and unites users across the globe.

What You Will Learn

  • The origin of the "Berries and Cream" TikTok trend and its commercial roots.
  • How the trend has evolved and gained traction on social media platforms.
  • Insights into the creative ways users are participating in the trend.
  • The impact of viral trends on social media and their cultural significance.

Understanding the "Berries and Cream" TikTok Trend

The "Berries and Cream" trend primarily revolves around remixing popular songs on TikTok to include the whimsical phrase "berries and cream." This trend gained significant traction with the hashtag #berriesandcreamremix, amassing over 30 million views. Songs like Dolly Parton's "Jolene," Cardi B's "WAP," and Elton John's "Benny And The Jets" have all been transformed into funny remixes that highlight this catchy phrase.

Moreover, the hashtag #berriesandcream has seen an impressive 690 million views, showcasing the widespread engagement with the trend. Users not only remix songs but also share their reactions to the abundance of "Berries and Cream" content flooding their For You pages. Some even dress up in outfits inspired by the character from the original jingle, adding a visual element to the trend.

Tracing the Origins of the Trend

Believe it or not, the history of this TikTok trend traces back to a Starburst commercial aired in 2007. The ad featured a character known as "Little Lad," who was introduced to promote a now-discontinued Berries and Creme flavor of the candy. In the commercial, Little Lad enthusiastically sings a jingle that has now become iconic: "Berries and creme, berries and creme, I'm a little lad who loves berries and creme."

In the commercial, a conversation unfolds where one actor asks another if they've tried the new Berries and Creme Starburst. Before the second actor can respond, the camera zooms out to reveal a character resembling Lord Farquaad from Shrek, who interrupts with a humorous line, creating a memorable moment that resonates with viewers.

As TikTok users began to share clips of Little Lad dancing and singing his catchy tune, the trend began to grow. In January 2021, podcaster Justin McElroy shared a clip of the character, encouraging users to create art with the sound. Initially, it did not catch on, but by August of the same year, the trend exploded into a viral sensation, with countless users joining in on the fun.

Today, the "Berries and Cream" trend serves as a prime example of how a simple advertisement can spark creativity and bring joy to millions. As people continue to remix songs and share their takes on Little Lad's infectious jingle, the trend demonstrates the power of nostalgia in modern digital culture.

Bowl of berries and cream
A bowl of berries and cream. Getty Images

As we continue to explore the impact of the "Berries and Cream" trend, it's essential to consider how social media platforms like TikTok enable creative expression, allowing users to reimagine content in ways that resonate with their audiences. This trend is a testament to the power of creativity and community in the digital age.

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