The Historic Return Of The Victoria's Secret Fashion Show Featuring Transgender Models

The Victoria's Secret Fashion Show's splashy return to the runway made history on Tuesday as it featured transgender models in the lineup for the first time ever. This groundbreaking event marks a significant shift in the brand's approach to inclusivity and representation. In previous years, the glamorous show was known for showcasing lingerie-clad models, musical performers, and a dazzling celebrity guest list. However, the show faced a reckoning in November 2019 when it was put on hiatus due to declining ratings and criticism regarding its lack of diversity in body types and backgrounds.

In a bold move towards inclusivity, Victoria's Secret announced a new direction in 2021, moving away from the iconic supermodel "Angels" and embracing a lineup of women whose accomplishments extend beyond the runway. This change was embodied in the VS Collective, which included trailblazers such as soccer star and LGBTQ activist Megan Rapinoe, actress Priyanka Chopra, and trans model Valentina Sampaio. The long-standing fashion show, once a staple in the celebrity calendar, seemed to face a permanent end.

However, the anticipation surrounding the show's return in 2024 was palpable, especially with its new focus on diversity. The event, held in Brooklyn, New York City, featured not only veteran models like Kate Moss and Tyra Banks but also included the groundbreaking appearance of transgender models Alex Consani and Sampaio. The decision to showcase these models represents a significant step forward for the brand, signaling a commitment to embracing all forms of beauty.

Who Are the Trailblazing Models?

As the fashion world evolves, the inclusion of transgender models like Alex Consani and Valentina Sampaio symbolizes a significant cultural shift. These models not only challenge traditional beauty standards but also inspire a new generation to embrace their identities. Consani, recognized as the youngest transgender model, began her career at the tender age of 12. Meanwhile, Sampaio has made history multiple times, being the first openly transgender woman to model for Victoria's Secret.

Alex Consani's Journey

At just 21 years old, Alex Consani has already made a name for herself in the fashion industry. She gained fame as the youngest transgender model when she started her career at 12. After joining IMG Models in 2019, her popularity soared, especially during the pandemic when she shared comedic content on TikTok. Her runway debut for Tom Ford in 2021 coincided with her high school graduation, marking a pivotal moment in her career.

Valentina Sampaio's Groundbreaking Achievements

Valentina Sampaio, a 27-year-old native of Brazil, is not just the first openly transgender model for Victoria's Secret but also a pioneer in the industry. She graced the cover of Vogue Paris in 2017, becoming the first transgender model to achieve this milestone. Sampaio's impressive resume includes collaborations with prestigious brands and serving as a spokesperson for L’Oréal. Her advocacy for inclusivity continues to inspire many around the globe.

What Led to the Hiatus of the Fashion Show?

The Victoria's Secret Fashion Show faced significant challenges leading up to its hiatus. Criticisms regarding its outdated image, alongside internal allegations of bullying and harassment, prompted a reevaluation of the brand's identity. Founded in 1997, the company enjoyed immense success under CEO Sharen Jester Turney, who oversaw revenue growth from $4.5 billion to over $7.7 billion. However, the decline began in 2016, with the brand struggling to connect with a more diverse audience.

The Backlash Over Inclusivity

In 2018, the then-Chief Marketing Officer Ed Razek's controversial comments about transgender models sparked outrage, leading to a significant backlash. His statement, dismissing the inclusion of transgender and plus-size models, was met with fierce criticism from both fans and industry professionals. Despite an apology issued later, the damage was done, resulting in the lowest ratings in the show's history.

The Future of Victoria's Secret

With the 2024 show, Victoria's Secret aims to redefine its image and reconnect with its audience. The inclusion of diverse models represents a commitment to embracing all body types and identities, reflecting the changing landscape of fashion. As the brand moves forward, it seeks to build a legacy that resonates with the values of inclusivity and representation.

Final Thoughts

The Victoria's Secret Fashion Show's return signifies more than just a revival of a popular event; it marks a transformative shift in the fashion industry. By embracing transgender models and focusing on inclusivity, the brand is taking bold steps toward redefining beauty standards. This evolution not only reflects a changing societal landscape but also inspires countless individuals to embrace their true selves.

As we look ahead, the future of Victoria's Secret promises to be more inclusive, diverse, and representative of all forms of beauty. The brand's journey toward transformation serves as a powerful reminder of the importance of representation in fashion and beyond.