How The Roloffs Really Make Their Money

The Roloff family of Little People, Big World fame has captured the hearts of many and is undeniably thriving in the financial arena. With parents Matt and Amy Roloff, alongside their children Zach, Jeremy, Jacob, and Molly, the family showcases a lifestyle that many dream of. Their comfortable homes, frequent vacations, and various business ventures leave fans wondering how they manage such a luxurious lifestyle.

While reality TV serves as a significant source of income, it's not the only avenue for the Roloffs. Each family member has developed multiple side hustles to supplement their earnings from LPBW. From charging fans to visit their iconic Roloff Farms during pumpkin season to launching their own online businesses, the Roloffs have become quite adept at generating income. This article will delve into the various ways the Roloffs truly bring home the bacon.

So much salsa, so little time

Although most people don’t typically equate pumpkins with salsa, Amy Roloff had the bright idea to combine these two distinct foods into a unique line of pumpkin salsas. Her passion for cooking led her to create three different flavors: pumpkin peach, pumpkin verde, and pumpkin corn, which launched under the Roloff Farms brand.

Thanks to the hard work and determination, Amy's salsa line gained traction quickly. Major retail chains like Fred Meyer and Roth's Fresh Markets started carrying her products. In fact, Matt Roloff proudly shared on Instagram how their salsa was prominently displayed in local markets, proving that Amy's culinary creativity was paying off.

Amy's Little Kitchen

In December 2016, Amy expanded her entrepreneurial spirit by launching an online baking business called Amy Roloff's Little Kitchen. With the help of a local bakery, Amy began offering her delicious seasonal treats to customers across the United States. This collaboration allowed her to produce larger batches of goodies to cater to her growing customer base.

Marketing plays a critical role in any business, and Amy is no stranger to that. By actively involving her children, she has been able to create a fun and loving brand image. Whether it’s sharing her latest baking adventures on social media or working with her son Jacob, Amy has made a name for herself in the baking world.

Making it rain during pumpkin season

One of the Roloffs' biggest money makers is Roloff Farms during pumpkin season. Every October, thousands flock to Helvetia, Oregon, to enjoy activities like wagon tours and the iconic pumpkin patch. However, this fun-filled experience comes at a price, with various entry fees for different activities.

While the prices for activities may seem reasonable, visitors should remember that additional costs can add up quickly. From food carts to merchandise in the gift barn, it's easy to see why Roloff Farms becomes a profitable venture during the fall.

Tour Roloff Farms for a pretty penny

Fans of the Roloffs are more than willing to pay to meet their favorite reality stars. Matt has capitalized on this by offering private tours of Roloff Farms. For $300, visitors can enjoy a 30-minute exclusive tour led by Matt or other family members, making it a unique experience.

Guests are treated to a behind-the-scenes look at the beloved attractions on the farm, including Molly’s Castle and Matt’s Bridge. Since slots fill up quickly, fans are encouraged to book their tours early to avoid disappointment.

Tori is quite creative

Tori Roloff surprised her fans in December 2017 by launching her Etsy shop called "Z and T Creations." Transitioning from her teaching background, Tori began designing digital calligraphy prints after receiving an iPad Pro as a gift from her husband, Zach. This creative outlet quickly gained popularity, earning her significant sales.

As of September 2018, Tori had sold over 600 creations, with most items priced between $5 and $7. The best part of her entrepreneurial journey is the support she receives from her family, especially Zach and their son, Jackson, who often visit her at local fairs.

Books for days

Writing is another avenue that the Roloffs have explored. Each family member has dabbled in authorship, with Jacob leading the way by publishing his novels. Following him, Matt released a children's book while Jeremy and Audrey secured a multi-book deal with a major publisher.

Matt stands out as a savvy marketer, planning to promote his book through signings across the nation. His commitment to spreading his message highlights the Roloffs' dedication to their various ventures.

Matt is an experienced businessman

Many may not know that Matt Roloff founded Direct Access Solutions in 2003, aimed at providing accessibility products for little people. This innovative company was born out of Matt’s personal experiences with hotel accommodations that were often unsuitable for his needs.

Matt's business acumen shines through as he addresses a niche market. By offering necessary products like step stools and security latch adapters, he has established a successful venture that contributes significantly to his family's income.

Making bank on social media

Social media platforms have become a lucrative source of income for the Roloffs, particularly for Amy and Audrey. They have collaborated with brands like Hello Fresh and Thrive Market, promoting their products through engaging posts on Instagram.

Reality stars can earn substantial money through sponsored posts, with estimates ranging from $5,000 to $15,000 per post. Amy's active engagement with her audience has allowed her to maximize her earnings through social media.

Matt sold his house for a nice chunk of change

If Matt ever considers flipping houses, he already has a winning strategy. After purchasing a home near Portland for $368,550, Matt renovated it and resold it for a profit of $515,000. This venture showcases his ability to navigate real estate successfully.

Matt humorously referred to himself as the "little flipper" on social media, highlighting his experience and success in this new realm. His lighthearted approach to business only adds to his charm.

Audrey's Always More clothing line

Many fans regard Audrey as the most entrepreneurial of the Roloff clan. She launched her clothing line, "Always More," in June 2016, which features apparel inspired by her personal journey and faith.

Audrey's story of resilience and motivation behind the brand resonates with many, with her products priced between $30 and $55. The line has expanded to include jewelry and other merchandise, further solidifying her entrepreneurial spirit.

Reality TV's still good for money makin'

The bulk of the Roloffs' income stems from their participation in Little People, Big World. The main cast earns upwards of $10,000 per episode, while even lesser-known family members benefit from the show's popularity.

As each season averages about eight to nine episodes, the potential earnings for each star can reach impressive figures. With Matt and Amy reportedly holding net worths of $4.5 million, it's clear that their reality TV success has paved the way for many lucrative opportunities.