Whatever Happened To Kyle Richards' Clothing Store?

Kyle Richards, a prominent figure in the entertainment industry, is well-known for her role in "The Real Housewives of Beverly Hills." Her journey from reality TV star to successful entrepreneur showcases her versatility and passion for fashion. In 2012, she took a significant step into the retail world by opening a boutique in Beverly Hills called "Kyle by Alene Too." This venture encapsulated her vision of offering the latest trends and high-end fashion to her clientele, making it a popular destination for fashion enthusiasts.

During the grand opening of her store, fans were treated to a glamorous event that was filmed for the reality series. Co-stars like Lisa Vanderpump and Taylor Armstrong joined the celebration, highlighting the store's luxurious offerings, which included vintage Chanel and Haute Hippie pieces. The boutique also provided personal shopping services, adding a touch of exclusivity that attracted many customers.

However, in 2018, Richards made the decision to close her Alene Too branch and shift her focus towards a new venture: her collaboration with designer Shahida Clayton. This move marked a new chapter in her entrepreneurial journey, showcasing her adaptability and commitment to evolving within the fashion industry.

Biography of Kyle Richards

• Richards is one of the original stars of "The Real Housewives of Beverly Hills."
• She launched her clothing store in partnership with Alene Too in Beverly Hills.
• Richards shifted her focus to a new clothing line, Kyle x Shahida.
• Her journey is marked by her ability to adapt and grow as a businesswoman.

A Shift in Business Focus

In 2018, Kyle Richards announced her decision to close the Beverly Hills location of Alene Too. This change came shortly after she downsized her other store locations in New York City and the Hamptons. A representative for Richards expressed excitement about her new brick-and-mortar store in West Hollywood, which would feature a revamped e-commerce site and new offerings, including options for men.

This strategic move allowed Richards to concentrate on her collaboration with designer Shahida Clayton, which debuted during Season 10 of "RHOBH." The collection featured a resort-style spring line that was showcased at New York City's Fashion Week in 2019, further solidifying her presence in the fashion industry.

The closure of the Alene Too store, however, did not go unnoticed. It sparked conversations among fans and co-stars alike, with some addressing the challenges Richards faced during that period, including her estrangement from former co-stars and business-related issues.

The Boutique Business Among RHOBH Stars

Richards is not alone in her endeavors within the boutique business. Several other stars from "The Real Housewives of Beverly Hills" have ventured into retail. For example, Lisa Rinna and her husband once owned a boutique called Belle Gray, which was a popular shopping destination before its closure in 2012. The store made headlines when Rinna's husband revealed live on "TODAY" that their shop was being robbed during a live interview!

More recently, Sutton Stracke, another RHOBH star, opened her own boutique in West Hollywood while filming her first season on the show. She initially aimed to stock items from lesser-known designers but later adapted her strategy to include a wider range of products that would appeal to her growing fanbase.

This dynamic environment showcases the blend of reality TV fame and entrepreneurial spirit, as these stars navigate the challenges and triumphs of running their own businesses in the competitive fashion industry.